Gibson Launches Epic New Guitar App

NASHVILLE, TN - January 21, 2021 - Experience the world of Gibson in the palm of your hand. Explore the new Gibson App, today on iOS App Store and Android Google Play.

Whether you are a beginner looking to learn how to play the guitar or an expert needing guitar inspiration, most guitarists must 'connect their own dots' across a wide array of tools, learning platforms, and connections to find their favorite songs and artists. Until now. Today, Gibson launches the epic new Gibson App with the perfect balance of innovation, information, and inspiration for guitarists at all levels. The Gibson App comes complete with a versatile guitar tuner, an innovative learning method, and an awesome selection of songs to jam along with to bring learning to another level. And it does not stop there... Gibson also connects the essentials together with the new Gibson App by adding the award-winning Gibson TV channel, the impressive Virtual Guitar Tech service, and a direct connection to Gibson.com.

At the center of the new Gibson App is the game-changing, disruptive technology of Audio Augmented Reality (AR). Developed in partnership with Zoundio, a music technology company based in Stockholm, Sweden, the Gibson App uses AR to interact with players for a two-way, engaging, interactive, and immersive guitar-learning experience that until now, did not exist. The AR responds to and then directs the player, turning the guided step-by-step lessons guitar lessons into an easy, empowering, and fun experience. All you need to get started is the Gibson App, an acoustic or electric guitar, and your favorite pair of headphones.

From beginner to pro guitarist, the Gibson App covers electric and acoustic guitar players, in multiple genres and styles. Players learn how to keep lessons short and set an effective guitar practice schedule to meet their goals. New features are added to the Gibson App every month; start a Free trial today, today on iOS App Store and Android Google Play.

"Our focus over the past few years has been all about our obsession with guitars, our connection with artists, and on re-building our iconic brands of Gibson, Epiphone, and Kramer," says James "JC" Curleigh, President and CEO of Gibson Brands. "Now it's time to bring guitar playing to life for the current and next generation of guitarists in a modern, comprehensive, and intuitive way."

"There has never been a better time to learn how to play guitar or to improve your guitar skills with all of the amazing tools available, but it can still be confusing and a little intimidating," says Cesar Gueikian of Gibson. "So, we set out to create the Gibson experience, centered around real insights, innovation, and simple intuition all delivered through one app, the new Gibson App. Early feedback has been inspiring and we are excited to take this next step into even more guitar solutions from Gibson."

"The Gibson App is one giant love letter to anyone wanting to learn guitar or improve their playing skills from anywhere," says Daniel Katzenellenbogen, CEO of Zoundio. "The Gibson App allows anyone to pick up a guitar wherever they are and get an energized experience in their first lesson. We teach beginners without making them feel like beginners, which is a very powerful thing. Put your headphones on and get going!"

LEARN

Follow a mobile learning program from anywhere in the world the basics to advanced guitar-playing skills. With step-by-step guidance, adding one finger and one skill at a time, you will always have the optimal conditions for learning guitar. Never too hard, and never too easy - just right for you. Learn at your own pace and track your progress. The interactive lessons turn each learning step into an immersive and motivating experience. The Audio-Augmented Reality (AR) technology listens to you play and gives you feedback in real-time

Even if you are brand new at guitar, you will have a great time playing. Each lesson has multiple genres of music, so choose the genre you like the most. All lessons are developed by expert guitar teachers.

PLAY

Learn to play or jam to songs from some of the greatest guitarists in history, including Eric Clapton, B.B. King, Tom Petty, Dolly Parton, Santana, Aerosmith, Billie Eilish, The Beatles, Foo Fighters, Thin Lizzy, and many more. From famous songs, to riffs, and guitar solos, each song is adjusted to your skill level, so you always get the optimal challenge when learning; and we are always adding new songs.

TUNE

The built-in tuner supports standard tuning and loads of alternative tuning options, including chromatic tuning. Choose between automatic string detection or manual. If you are a beginner, there is a "how to tune" video that will guide you.

WATCH Guitars. Music. Culture.

Watch Gibson TV, the iconic, American guitar maker's first-ever, award-winning, worldwide online network--features original series from the world's best storytellers. Watch, learn, get inspired.

SHOP

Shop from the online store for Gibson, Epiphone, and Kramer instruments, as well as Gibson Brands official apparel, gear and accessories.

VIRTUAL GUITAR TECH

Virtual Guitar Tech Service - get a FREE one-on-one consultation with a Gibson Brands pro guitar tech. Make a live, virtual appointment at the click of a button and players will receive a free, personalized, one-on-one real-time video conference call with a Gibson instrument technician covering a variety of basic guitar tune-up and maintenance tasks.

ABOUT GIBSON

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook and Instagram.

For more information on Gibson, visit:

WEBSITE | TWITTER | INSTAGRAM | FACEBOOK | GIBSONTV

ABOUT EPIPHONE

For over 140 years, Epiphone has been a leading innovator in instrument design with models like the Casino, the Texan, and Masterbilt Century Archtop Collection. Epiphone began as the "House of Stathopoulo" family business in Sparta in the 1870s and rose to fame during the jazz age in Manhattan before joining Gibson brands in 1957. Today, Epiphone continues to make history from its headquarters in Nashville, TN. Epiphones have powered classic recordings by Les Paul, The Beatles, and The Rolling Stones along with today's top artists like Peter Frampton, Gary Clark Jr., Tommy Thayer of KISS, and Lzzy Hale. Epiphone offers innovation, history, and a lifetime guarantee. Whether you are learning your first song in your bedroom, or rocking an arena, Epiphone has always been there, for everyone, for every generation, for every stage. For more information, visit Epiphone.com and follow us on Twitter, Facebook, YouTube, and Instagram.

For more information on Epiphone, visit:

EPIPHONE.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

For more information on Kramer Guitars, visit:

KRAMERGUITARS.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

ABOUT Mesa/Boogie

About Mesa/Boogie: One of the most respected and prestigious brands in the musical instrument industry, Mesa/Boogie – the original "Boutique" amplifier company – is an American company which manufactures amplifiers for guitars and basses. Founded by Randall Smith in 1969 in Petaluma, CA, Mesa/Boogie began as a small amplifier repair shop. Randy's ear for tone, passion for tube technology, and innovative vision for building high performance amps has redefined what we think of as amplified guitar. Randall has been creating the iconic circuits that drive the most influential sounds of our time and his ground-breaking modifications gave small amps much more input gain, making them much louder, as well as creating an all new, high-gain, distorted guitar tone. Prominent early customers included Carlos Santana, and Ron Wood and Keith Richards of The Rolling Stones. Exposure from these top players and more helped to establish Mesa/Boogie's position on the market. Throughout the ‘80s and ‘90s a score of additional innovative and patented improvements saw MESA Engineering® emerge as the leader in tube amplifier technology. But none of these vital, now-commonplace improvements sparked the kind of attention Mesa received in 1991, when high gain was re-defined once more with the birth of the Dual Rectifier® Solo Head, which commanded the Rock airwaves for the next 20 years. Now, 51 one years later, Mesa/Boogie® Ltd. hand-builds the fifth generational offspring of that pivotal amplifier (and many more) now known around the globe as the MARK I Boogie®; the world's first high gain, high power, compact 1x12 amplifier. This revolutionary combination is the "missing link" in amp design... the pivotal nexus between Vintage and Modern guitar amplifiers. Today, every product is still hand-built, and our artisans are tenured with an average of 15 years at their post, many for much longer. We still hold true to the simple but increasingly rare principles Randy used to catapult Mesa/Boogie onto the world stage: hand-building the very best instruments we can and treating each and every customer as we wish to be treated. Mesa/Boogie remains the first and premier manufacturer of boutique amplifiers to this day. For more information, visit: https://www.mesaboogie.com/about/our-story.html.

For more information on KRK, visit:

krkmusic.com | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

For GIBSON and G2, Contact: Libby Coffey PRIME PR GROUP, INC O: + 1 626-676-4993 LCoffey@primeprgroup.com