Specialist, Cultural Influence - Nashville

The Cultural Influence Team is responsible for identifying and creating opportunities that deliver an unrivaled brand experience to artists, fans, and like-minded lifestyle brands. This team works collaboratively with Commercial, Marketing, Production/Manufacturing, Product Development, Content, Social and Brand to deliver tailored promotions, experiences, and partnerships both nationally and globally. The Cultural Influence Specialist - Nashville, reporting directly to the Cultural Influence Senior Director and sitting within the Global Cultural Influence team, will be responsible for supporting regional and national relationships and collaborations with artists, lifestyle brand partners, multi-media partners, and key internal stakeholders across a variety of departments and functionalities. 

The Cultural Specialist - Nashville will be responsible for overseeing logistics and timelines for assigned projects on behalf of the Gibson and other brands within the Gibson portfolio (Epiphone, Kramer, Maestro, KRK, etc.) to generate and expand brand exposure and brand loyalty. This encompasses collaborations and partnerships with artists and brands, product placements in TV and Film, artist and partner accommodation sales, marketing support via tailored events and promotions, and administrative support of day-to-day Cultural Influence operations.  

The Cultural Influence Specialist - Nashville plans, coordinates, and monitors assigned projects. He or she will share internal and external updates, manage requests and deadlines with key stakeholders, and report the results of assigned projects. In addition, the Specialist will be responsible for supporting execution and overall utilization of the Gibson Showroom in his or her market, assisting with the production of events and content that amplify Gibson’s regional/national presence and dedication to supporting our roster of artists. 

The Cultural Influence Specialist role is critical, as this position is responsible for the execution of key Cultural Influence collaborations, partnerships, campaigns, and marketing integrations. The successful Specialist must represent Gibson professionally and with passion in all interactions with colleagues, partners, and artists. As an important member of the team, the Specialist must reflect Gibson’s commitment to music and its makers.  

Willingness to dive deep into the details while keeping an eye on the bigger picture will be critical to executing impactful brand touchpoints and providing an exceptional brand experience to the company’s artists and fans. A demonstrated ability to manage projects from start to finish that result in successful brand experiences while working in a fast-paced, multi-functional, matrixed, and international team is required. 

Essential Functions 

Cultural Influence:

• Support current artist and partner relationships through oversight and execution of strategic collaborations and marketing integrations. 
  • Participate in brand brief process for new products and communicate action items to CI team in support of CI Senior Director
  • Oversee key Cultural Influence partner accounts and associated collaborations that result in increased brand affinity and revenue for Gibson Brands
• Coordinate IP release requests and approvals for multi-media partners in TV, Film, and other platforms.
  • Identify, plan, coordinate, and monitor associated collaborations and promotions with multi-media partners
• Support execution of community-specific activations in the Gibson Showroom and in the field relevant to the Gibson brand, partners, and artists (music showcases, cultural events, festivals, etc.). 
  • Work with ER and CI teams to coordinate logistics for showroom events
  • Evaluate and report success of events and promotions while providing content for Gibson channels.
• Work cross-functionally with Marketing and other departments to amplify artist and partner collaborations through broader marketing initiatives.
  • Artist Programs (Spotlight, Marquee, Signature, Ambassador, etc.)
  • Social Media integrations 
  • Brand Partnerships
  • Support retail promotions/ activations
  • Support content creation initiatives
• Work closely with ER Managers, Directors, and Coordinators to craft and execute national and global event activations as a team. This may include logistics such as artist and team travel, budget tracking, and deadline management.
  • Tradeshows
  • Festivals
  • Artist Signature Launches

• Work closely with Global Executive Director, Gibson Gives to support foundation outreach events and collaborations.

1. Support and coordinate logistics and reporting fon activations
2. Social Media integration
3. Artist content and foundation collaborations

Reporting:

Full and transparent communication of projects and activities is a critical element of the Cultural Influence Specialist.   Specifically, the Specialist will:

• Collect monthly earned media reports and submit to partner agencies
• Provide comprehensive recaps for assigned projects 
• Prepare bi-monthly visual highlights and other informational reports/analysis for management and stakeholders
• Recommend benchmarks against which to measure the performance of your assigned projects

 Required Skills/Abilities

• Strong organizational skills
• Must be able to manage multiple projects simultaneously, and organize workload to meet organizational timelines in a fast paced, very high-growth environment
• Excellent written and oral communication skills 

 Required Education and Experience 

• 3-5 years of client and project management experience
• Working knowledge of CRM software and reporting
• Proficient with Microsoft Office suite of products (Excel, PowerPoint, Outlook, Teams)
• Knowledge of MI industry i.e. retail, e-commerce, MI press
• Knowledge of music industry with existing relationships within and beyond music industry (luxury brands, media, influencers, etc.)
• Experience in coordinating events on regional and/or national level
• Proven ability to work with all levels of management and foster relationships with internal and external stakeholders 
• Proven experience supporting growth through transparency, consistency, and disciplined execution 

Essential Knowledge 

While the Cultural Influence Specialist must be proficient in executing the responsibilities noted above, tasks of equal value are required in this role: 

• Establishing and maintaining strong relationships with teams locally and globally to identify their needs and seek full range of business solutions (Marketing, Sales, Manufacturing/Production, Social, Events, etc.). 
• Defining and communicating key milestones and deadlines for assigned projects. 

Personal Qualities  

• High level of integrity and dependability with a strong sense of urgency and results-orientation, with a track record for delivering to plan
• Flexibility to adapt quickly to changing circumstances; able to proactively question and challenge to prioritize and identify solutions in timely manner
• Clear thinker with outstanding ability to execute exceptional event and partnership collaborations, supported by a rounded commercial awareness
• Able to see the big picture but possesses a pragmatic/flexible approach to delivery
• Curious in nature and always looking to question, learn, and look for better ways to do things
• Relish working in a company with a diverse and fast paced environment
• Personable, fun, team oriented 

Travel Requirements 

 Periodic travel for event execution and the company’s manufacturing and sales locations will be required (approximately 10%). 

Physical Demands 

• Moving of gear and equipment is a regular part of the day to day and can be up to 50 lbs.

Nota Bene:

The company’s job descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible.